As of August 13, 2026, the Samsung 77-inch S85F OLED 4K TV is available for $1,397.99 at Amazon, marking an $800 discount from its list price, while the newer 2026 Samsung S90H OLED TV offers a $700 reduction on its 65-inch model, according to verified reports.
The Samsung 77-inch S85F OLED 4K TV remains on sale at Amazon for $1,397.99 as of August 13, 2026, a $800 discount from its original price, though stock is reportedly limited. This 2025 model, while not the latest in Samsung’s OLED lineup, continues to attract attention for its budget-friendly yet brilliant value, with features like Tizen 9.0 smart platform, 120Hz refresh rate, and AI-enhanced picture quality. The S85F’s $1,397.99 price tag is also $1,000 cheaper than the 2026 S85H model, which is currently sold out across major retailers. According to Mashable Deals, the S85F is the entry-level OLED TV from Samsung’s 2025 lineup, but it still offers vivid colors and deep contrast,
alongside gaming features such as HDMI 2.1 and FreeSync Premium.
Samsung S90H OLED TV Offers Gaming-Centric Deal
Save $800 on the Samsung 77-inch S85F OLED 4K
The newer Samsung S90H OLED TV, a 2026 model, is available at a $700 discount, reducing its price to a “massive” 26% below the manufacturer’s suggested retail price (MSRP). This 65-inch television, aimed at gamers, features a 165Hz refresh rate, NVIDIA G-SYNC and AMD FreeSync Premium Pro compatibility, and an NQ4 AI Gen3 Processor for enhanced image and sound processing. The S90H’s matte finish improves glare reduction, though it slightly dulls color vibrancy compared to its 2025 predecessor, the S90F, as noted by PC Guide. The S90H’s “Glare Free” technology is designed to suppress reflections more effectively than a conventional glossy OLED surface, making it suitable for brighter environments.
Comparing the S85F and S90H: Value and Features
The S85F and S90H represent different segments of Samsung’s OLED lineup. The S85F, a 77-inch 2025 model, prioritizes size and affordability, while the S90H, a 65-inch 2026 release, emphasizes gaming performance with its 165Hz refresh rate and advanced AI processing. Both models highlight Samsung’s strategy of offering competitive discounts on older stock while promoting newer, feature-rich alternatives. The S85F’s $1,397.99 price point positions it as a cost-effective option for large-screen enthusiasts, whereas the S90H’s gaming-focused specs cater to high-end PC and console users. According to PC Guide, the S90H’s 4K 165Hz PC capability, G-SYNC, FreeSync Premium Pro, four HDMI inputs, OLED HDR+, and NQ4 AI Gen3 Processor make it particularly appealing to gamers.
Samsung S90H deal slashes a massive $700 off the
For buyers prioritizing immediate availability, the S85F’s $800 discount at Amazon remains a compelling choice, though stock is dwindling. Meanwhile, the S90H’s $700 reduction underscores Samsung’s efforts to clear inventory of its latest gaming-oriented television, despite its higher price tag compared to the S85F. Both deals reflect a broader trend of retailers offering steep discounts on OLED TVs to drive sales amid shifting consumer preferences. PC Guide noted that it’s rare you see a discount this big on a quality product from one of the leading brands in the game, that’s only been out for a few months,
highlighting the S90H’s 26% off the MSRP
as an unexpected opportunity.
What’s Next for Samsung’s OLED Sales Strategy?
With the S85F’s stock nearing depletion and the S90H’s availability uncertain, Samsung’s approach to OLED TV promotions remains unclear. The company’s 2026 lineup, including the S90H, appears to focus on gaming and high-performance features, while older models like the S85F are being phased out. Retailers may continue to offer time-sensitive deals to clear remaining inventory, but the long-term trajectory of Samsung’s OLED strategy—particularly in response to competition from LG and other brands—remains an open question. The S90H’s absence of Dolby Vision is noted as a consideration for buyers, though its strong AI picture processing
and excellent gaming support
make it a highly capable all-round option
for those prioritizing performance over HDR compatibility.
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