Cover Corp. marked Hololive Production’s ninth anniversary on September 7, 2026, launching a yearlong countdown to the brand’s tenth anniversary alongside a sweeping corporate overhaul that introduces a redesigned logo, consolidated global branding, individual visual updates for talent, and a new high-definition broadcasting application called hololive raku
.
A Decade in Sight: Countdown and Special Programming
Hololive Production officially reached its ninth anniversary on Monday, September 7, 2026, according to Cover Corp. Chief Executive Officer Motoaki “YAGOO” Tanigo’s company. To mark the occasion, the agency announced a series of commemorative initiatives designed to build momentum toward the brand’s tenth anniversary on September 7, 2027.
The company kicked off the milestone with a new news program titled hololive Next
, which debuted details on the upcoming anniversary projects. Alongside the broadcast, Cover Corp. launched the official Hololive Production 10th Anniversary Countdown Special Site to serve as a centralized hub for upcoming updates, events, and content. The platform will also coordinate with hololive Next
to provide extended details and follow-up reports that the broadcast cannot cover in full.
Visual Refresh and Brand Consolidation Under a Single Banner
The anniversary preparations bring three major structural and aesthetic updates to the agency. First, the production logo has been redesigned. While retaining the familiar triangle and blue color palette from the original branding, the updated logo symbolizes individual talents coming together to generate new entertainment forms across streaming, music, live events, and gaming. The transition begins online on September 7, 2026, and will gradually expand to official shops, live events, and merchandise.
Second, Cover Corp. is streamlining its brand architecture. Previously, the company operated under distinct regional and group umbrellas, including Hololive Indonesia, Hololive English, and Hololive DEV_IS. Moving forward, the agency will drop these separate structural silos, expanding everything under a single unified hololive brand. According to company disclosures, this reorganization aims to allow international talents to collaborate more freely across regional boundaries, though existing regional YouTube channels and X accounts will remain active as language-specific operational hubs.
Third, the agency is initiating a multi-year visual update for its roster. Rather than applying a uniform template, updates will be tailored to each talent’s current activities and future goals through three main approaches: enhancing current charm, refining outfits and motifs for specific concepts, or implementing broader visual modifications. Tokino Sora, Hololive Production’s inaugural talent, serves as the first participant in the project, debuting her updated look during a commemorative stream on September 7.
New Broadcasting App hololive raku
and Studio-Grade Tech at Home
Talents will soon gain access to a proprietary broadcasting application titled hololive raku
, scheduled for deployment in late September 2026. Built around the theme making your usual home streams more beautiful and more fun, the software brings professional-grade tools directly to residential setups.
The application moves beyond standard lighting and texture effects typically reserved for major anniversary concerts. It allows talents to integrate high-definition stages and items originally constructed for studio broadcasts and the Holosphere virtual world straight into everyday home streams. According to production updates, Tokino Sora participated in the application’s development phase, contributing direct feedback regarding camera perspectives and visual effects.
Expanding Into Television Animation and New Talent Units
As part of its tenth-anniversary programming, Cover Corp. confirmed that Hololive will be adapted into a television anime series. Studio KAI—known for prior Hololive official animations and music videos—will handle the production. The project’s working title or abbreviation has been released as Odeholo
(written with the hashtag #odeholo), with a public guessing campaign currently underway on X.
Further details regarding the anime’s visual style and storyline are scheduled for an official special program on Wednesday, September 23, 2026, from 20:00 to 21:00 JST, featuring talents Nene Momosuzu, Polka Omaru, Lamy Yukihana, and Botan Shishiro, with Fubuki Shirakami and Mio Ookami serving as MCs. Additionally, the company announced that a new talent unit named Asobi Mawaritai! will debut within September 2026.
