Charlie Woods, 17, has signed a Name, Image and Likeness endorsement deal with TaylorMade as he enters his senior year at The Benjamin School in Florida. The partnership pairs the young golfer with his father Tiger Woods’ primary equipment brand as he prepares for NCAA competition at Florida State in 2027.
Equipment Legacy and the TaylorMade Partnership
The equipment relationship links the younger Woods with a brand his legendary father has partnered with since 2017. The formal agreement, announced by TaylorMade, places Charlie on an elite roster alongside junior and collegiate golfers while cementing an association that began years prior on the junior circuit (as reported by Marca).
Charlie’s setup reflects a direct continuation of that equipment loyalty. A detailed equipment breakdown shows the 17-year-old carrying a TaylorMade Qi4D driver, fairway woods, and an extensive selection of irons, including P·770, P·7CB, and P·7TW models (noted NGSC Sports). His bag also includes MG5 Tiger Woods Grind wedges, a Spider V putter, and TP5 golf balls. Notably, the P·7TW irons carry a direct family connection, as Tiger helped TaylorMade develop that specific model before capturing his fifth Masters title in 2019.
Beyond equipment, the family’s commercial ties extend to the Sun Day Red lifestyle brand. Charlie and Tiger previously appeared in matching apparel and footwear from the brand during the 2024 PNC Championship.
Kevin Kisner on Tiger’s Hands-Off Parenting Style
While commercial partnerships and famous lineage bring intense scrutiny, those close to the family report a deliberate effort to keep the atmosphere balanced. Kevin Kisner observed the father-son dynamic firsthand while playing alongside Tiger for Jupiter Links Golf Club during the inaugural TGL season.
Speaking on the Fore Play Podcast, Kisner noted that Charlie’s competitive progress must be viewed through the lens of modern junior golf’s fierce competitiveness rather than mere access or privilege (detailed by Marca).
“Tiger’s not like an overbearing [father, like] Charlie, do this, Charlie, do that kind of helicopter dad that we see all over the place in kids’ sports now. So I love that. I just need him to shoot and see some lower scores. I think going to college and getting away and having it figured out on his own and not having people around all the time is going to be what makes or breaks Charlie Woods.”
Kevin Kisner
Tiger himself has long emphasized the importance of letting his son carve his own identity.
“And don’t compare him to me, because he’s not me, he’s Charlie, OK? He’s going to be his own person. Whatever road he goes down, he’s going to go down his own road and he’s going to create his own path. … I just want him to be the best at it.”
Tiger Woods
Senior Year at Benjamin and the Road to Florida State
Charlie’s immediate focus remains on the amateur circuit and his final high school campaign. Returning to The Benjamin School in Florida as a senior, he aims to help his squad capture another FHSAA state title (according to Heavy). Benjamin coach Toby Harbeck noted that having college plans settled ahead of time removes typical recruitment pressure from the roster.
The upcoming transition follows a demanding summer stretch. At the Junior Players Championship at TPC Sawgrass, Charlie earned his best AJGA finish by tying for eighth at 1-under 215. That performance provided a bounce-back from a difficult exit at the U.S. Junior Amateur at Saucon Valley Country Club, where a spectator’s camera shutter disrupted his backswing during a 14-player playoff (reported Heavy).
With his verbal commitment made official in February, Charlie is bound for Florida State University starting in the fall of 2027. There, he will join forces with junior Miles Russell, setting the stage for the next phase of a career being built entirely on its own terms.
