Max Stock announces tens of thousands of Israelis: This is the revolution in the branches

The MAX STOCK network made its branches accessible to its customers with blindness or visual impairments through the RightHear app, which enables voice guidance within the complex and preparation at each branch for a representative to assist. The cost of the investment is estimated at tens of thousands of shekels.

One in 40 people is a person with visual impairment or blindness. There are currently about 25,000 blind people and 150,000 people in Israel with visually impaired people of various degrees. Today (Monday) is Blind Day in Israel, which aims to raise awareness and raise awareness for people with blindness and visual impairments in Israel. Just before this day, 33 MAX STOCK branches (excluding MAX20 branches) are networked in the orientation app that enables independence and equality.

The MAX STOCK chain, which advocates equality and recognition of the needs of others, and which has employees with special needs in each of its branches, has joined the accessibility revolution through the RightHear app, which enables voice guidance, in three languages, and changes shopping experiences, while providing independence, respect and equality to all customers. In addition, each branch has a responsible representative who responds to calls coming from the app and comes to assist and provide service to customers with blindness or visual impairment who need it.

The cost of investing in implementing the application in MAX STOCK branches is estimated at tens of thousands of shekels. The RightHear app is the most advanced management interface in the world developed by Israeli entrepreneurs that enables independence for every person, every day anew. The interface allows you to update the content played to the user and navigate the store spaces independently.

Using the app is easy and intuitive: so that the visitor walks around the store with the help of the app that is activated on the mobile phone. The app gives the user information about the current location where the user is and what is around, 360 degrees.

Intention is made by a voice interface in three languages, Hebrew, English and Arabic, and as such there is an option of cry for help.

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Uri Max, CEO and owner of the MAX STOCK chain: “Since the establishment of Max Stock’s first branch, it has been important for us to integrate the people with the special needs of the company, in many and varied positions, including the accessibility of the branches. Therefore, I am happy to network the MAX STOCK branches with RightHear sensors, I have no doubt that it will provide an appropriate solution for our customers with blindness or visual impairment. “

Idan Meir, CEO and co-founder of RightHear: “Today, more and more retail companies are realizing that, like accessing their website, accessing physical stores also contributes to improving the customer experience, strengthening the brand and ultimately increasing the profit line.”