Action, Lidl, Stokomani… in the face of inflation, millions of French people are converting to discount

It was May 19. Asked at a symposium about the stunning success of the Action non-food discount stores, the Managing Director in France, Wouter De Backer, recalled that “if children usually don’t like to go shopping with their parents, with us, they come with pleasure because they can be offered toys at a low price…”