In the online auction related to the broadcasting rights of 2023-2027 IPL matches, the amount for a match on the first day was Rs. It has been reported that it has crossed Rs 100 crore.
On the second day of the auction, the total amount was Rs. It is expected to cross Rs 50,000 crore.
Major companies including Disney Star, Sony, Zee and Viacom are vying for the broadcasting rights of the 2023-2027 IPL matches. The rights to broadcast in India are divided into Package A and Internet Broadcasting Rights in India are divided into Package B. The cost of acquiring these two broadcasting rights is Rs. 42 thousand crore. This is expected to increase further.
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The final results are expected to be released on Monday evening or Tuesday, as the auction will begin on Monday.
A BCCI executive said:
As of 5.30 pm, the base amount per game for television broadcasting has increased from Rs 49 crore to Rs 57 crore. Internet rights have skyrocketed from Rs 33 crore to Rs 48 crore. As it is, it has already crossed Rs 100 crore. I can not believe it. It will continue tomorrow, “he said.