CASTELLÓ. Marie Claire gives new impetus to one of the pillars on which it intends to base its recovery: its most commercial aspect. With this intention, the century-old textile from Castellón has just launched its new website and has announced an agreement with the Valencian jewelry company Singularwhich has also recently landed in the province of Castellón.
The new web platform (marieclairecompany.com/es) is directly oriented towards sales on line and it has been possible thanks to the financial injection that has come from the Institut Valencià de Finances, as this newspaper already announced. With this, it marks differences with respect to the previous one, focused on reinforcing the brand more than on the sale of the product.
For the development of the new virtual platform, the Vilafranca-based company contracted a Valencian firm expert in e-commerce. Likewise, with it he hopes to make a leap in his billing through the digital channel, one of the great you should of the firm so far.
attract a young audience
In fact, through the web it will market the products it has developed in its new collaboration project with Singularu. This includes a line of swimwear and also jewelry with which to complement the summer outfit.
To do this, both Valencian firms have opted for the care of the ocean, since for the making of Marie Claire swimsuits they have used recyclable materials based on fishing nets, the company highlights. As for jewelry, the collection consists of a bracelet, a necklace and an anklet designed by Singularu.
With the Marie Claire collaboration, it strengthens its strategy to reach “a younger audience”, in which the commitment to the sustainability of the products also helps. As for the youth clientele, it is also affected by the sale of all the products in the Singularu stores and on the websites of both firms.
These are not the only novelties of the textile company from Vilafranca, which will soon unveil new products and lines of underwear and intimate apparel with a clear reinforcement of the brand.