At a time when the shelves of sweets in supermarkets are still empty of Strauss chocolates following the huge recall and the closure of an elite factory, the French retail giant Carrefour is bringing the first swallow to Israel and has started marketing the French brand’s chocolate pavilion mega-wines.
These are the first of thousands of Carrefour products that Electra needs, which brings Carrefour to Israel, and is expected to be marketed in Israel in dozens of different categories, and according to the company, the products undergo rigorous testing that ensures high quality in the most stringent standards. Due to the low supply of chocolates on the market, the group decided at this stage to import the chocolates by flying instead of risking delays recorded in shipments through the ports.
According to Sterncast, sales of the chocolate bar category in 2021 totaled NIS 550 million. In the first five months of the year – from January to May – the category’s sales decreased by 3.2% and amounted to NIS 248 million, compared to sales of NIS 256 million in the corresponding period last year.
These are five products of French chocolate in the selection series in a selection of flavors, two packages of chocolate trios in the classic series and chocolate for baking in the same series. The chocolates can only be obtained at the various group chains, which include Bitan Wines, Bitan Market, Mega Market and Mega in the City. Electra points out that Carrefour’s chocolates are kosher OU – Union of Orthodox Jewish Congregations of America – the largest kosher body in North America.
“Working to import thousands of food and consumer products to Israel that will increase competition in the market”
“The Chocolate Series is the first of thousands of Carrefour products to arrive in Israel,” said Carrefour Israel CEO Uri Kilstein. The competition in the market, for the benefit of the consumer. “
Patrick Laspargos, president of Carrefour’s International Division, said: “I am pleased that the first product of Carrefour brands has entered the branches of the Pavilion Wines Group.
In April, Electra Consumer Products (AMZ) signed an agreement with the retail giant Carrefour to open a supermarket chain in Israel under the Carrefour brand. The franchise agreement is for a period of 20 years, with automatic extension for another 20 years and the possibility of further extension for the same period. More than 150 pavilion wine chain branches will be gradually renovated and adapted to Carrefour branches.
Carrefour Group is an international food retailer operating about 13,900 stores in more than 40 countries in Europe, the Middle East, North Africa, East Asia and Africa. The company operates in various retail formats, including supermarkets, supermarkets, Cash & Carry, municipal stores and online sales sites. The group carries out more than 2 billion transactions a year and the company’s sales turnover for 2021 amounted to 81.2 billion euros. Carrefour is a public company whose shares are listed on the Euronext NV stock exchange and its market value is about 14 billion euros.