Bold personality: Dolce & Gabbana’s glasses for the summer of 2022 combine modernity with Sicilian tradition, fittingly for the fashion house. The new models in the collection have a strong, powerful and iconic character, and they are not just fashion accessories, but a real statement of the unique personality of their components. The models in the collection are decorated with the brand logo on the arms or other surprising places. The colorfulness is celebrated with summery shades, like pink and white, alongside dark classic colorfulness. Price range: NIS 1,490 – NIS 8,690. Available at optical chains and stores.
The future is already easy: Leading international sunglasses brand Oakley presents the new SubZero model as a new line in the field of sunglasses after 30 years of research, development and innovation. Using innovative geometric technique, the models are manufactured with a minimum weight of 24 grams with a lightweight frame designed for assembly during running, training or any physical exertion. Price: NIS 890. Available at authorized reseller stores.
Oakley 2022 (Photo: PR Abroad)- After the dramatic announcement: Which party is getting stronger, and who is not passing the blocking percentage? | Survey
The best pilots: Raven – the eyewear brand most identified with aviator eyewear – is launching a colorful Colorblock summer collection in a special edition, which aims to paint the world in happy colors and plant carefree optimism, like a cocktail of color and light. The transparent frames and shades are combined with matching laces and show a hint of daring to the style of glasses that characterizes the brand. The special edition features four transparent and unexpected colorblock combinations but complement the contemporary style. Price range: NIS 749-929. Available at Raven Authorized Reseller stores nationwide.
Rayban Kolok Block (Photo: PR)History repeats itself: The Versace brand presents a collection of sunglasses summer 2022 – a classic with a contemporary look. History changes and receives modern updating and treatment. The glasses in the collection come in geometric shapes in retro style and oversized sizes, made of acetate and metal and have a monochromatic color in a vintage look with details that include unexpected details and logos in a new interpretation. Price range: NIS 829 – 1,049. Available at optical chains and stores.
Versace Summer 2022 (Photo: Pressure Sand)wild Orchid: The Cattleya eyewear brand is currently launching a campaign starring Omar Adam with a leading social message against cyberbullying. The name Cattleya originates from Latin – a name of a rare orchid that grows in the rainforests of Colombia. The brand’s collection for the summer of 2022 includes 110 models, and it brings the hottest trends from Europe’s leading fashion houses with a Latin-Valentine look & feel. The uniform price for all models: NIS 299. The brand is sold exclusively in the Opticana chain.
Opticana Catalonia (Photo: PR)King David: Razili’s 2022 Summer Sunglasses Collection co-designed with Comet Wiesel is inspired by the paintings of artist David Hockney, a realistic painter known for his works depicting life alongside swimming pools in the 1970s in Los Angeles. This inspiration is reflected in the shapes of the glasses: geometric combinations and transparency games. The design of the collection heralds a blooming and romantic summer while combining trendy, bright and precise colors for the season, and the Italian CR39 lenses with UV400 radiation filters and internal anti-glare to prevent glare. Price range: NIS 600-800. Available at Razili branches and on the website.
razili x shavit wiesel (Photo: Yachz)Not just from the sun: Hyperlight (anti-radiation) glasses from the Scepter Switzerland brand offer perfect eye protection along with optimizing thinking function and improving mood through the unique technology of Polaron lenses, which guarantee, according to the manufacturer, healthy and beneficial light radiation. Hyperlight glasses are designed for indoor and outdoor use and respond precisely to the natural sensitivity range of the eye. Consumer price: NIS 1,755. Available on the website, Zepter’s Representation in Israel shop.zepter.co.il.
Hyperlight glasses (Photo: PR)Seal guards: The Vogue Eyewear eyewear brand launches the 2022 summer collection and reveals the intriguing collaboration with fashion icon and model Hailey Bieber. As part of the collaboration, emphasis was placed on designing models that fit each style. Each frame in the joint collection comes with a dedicated seal symbol on top of the glasses bar, as well as with a stylish custom carrying case so the glasses can be taken anywhere. Price: NIS 449. Available at Terminal X and at authorized reseller stores.
In the service of Her Majesty: The Barbary eyewear brand presents a rich and diverse collection of sunglasses for the summer of 2022 for women and men. The English brand has a heritage of about 150 years, and it reinterprets English culture in a classic, modern and prestigious line while preserving its distinctive symbols, which are reflected in the logo on the sides, inlaid frames and more. Price range: NIS 779 – 1,049. Available at select optics chains and stores.
Barbary Spring Summer 2022 (Photo: PR)60s comeback: The new collection of the Dutch fashion brand Scotch & Soda is characterized by sunglasses that make a comeback to the 60s, and is a must for all lovers of nostalgia. The brand logo engraved on the handle, the thick frames and the colorful lenses in the glasses in the new collection of the Dutch fashion brand Scotch & Soda are characterized by a distinctly retro style. Price range: NIS 350-750. Available at branches and on the scotch-soda.co.il website.
Scotch & soda sunglasses (Photo: sand press)From Australia in love: The Oscar & Frank eyewear brand comes from Australia and draws its design inspiration from the local environment. The sunglasses collection for women presents a line in a clean and modern design, but also powerful and present. The brand has a wide range of frames – from cats to a retro line from the cheerful 70s in which women spent time on the shores of Sydney in Australia. All pairs of glasses are handmade in Italy and Japan. Price: NIS 699. Available on the Ronen network and on the ronenchen.co.il website.
Oscar & Frank (Photo: Public Press)Forever following the sun?
Sunglasses, originally designed to protect against radiation and glare, have become a trendy, fashionable and multi-season item. The field of sunglasses has become saturated with boldness and colors, trends and surprising trends: “Sunglasses have long been not just a fringe accessory in our wardrobe. Glasses can upgrade any look, they can be adapted to the type of look we want to complete, and they emphasize our personality. Today women and men hold In some pairs of glasses and change according to the style of clothing – elegant, casual or beachwear, “says Ranit Kolikant, VP of Marketing at Luxautica Israel, which markets a variety of international super-brands.
Gloria Babai, a trendologist and collection manager at the Opticana chain, also shares leading trends expected in the summer of 2022: “The dominant material this season is acetate-type plastic, ie plastic made of hypoallergenic nylon fibers. More, so the acetate looks more luxurious. “
Another prominent trend that has returned and is starring again this year is the jewelry trend. The trend started with a hanging chain attached to glasses. The top designers have upgraded this trend to the addition of an earring-like spectacle in different colors and shapes. Today the “jeweled” glasses trend is very fashionable and greatly enriches the outfit this season. The big fashion houses, such as Gucci, Versace and Miu Miu, have already adopted him. The marble effect is another trend that is expressed in a non-uniform color in the glasses, in smoky color spots resembling “veins” – lines within the raw material that create a “twist” in the color of the glasses frame – and this season the asymmetry returns in a big way.
Opticana – Gucci jewelry (Photo: PR)In recent years there has also been the trend of mask-shaped glasses. The shape of the mask was born to meet a need for athletes – closing the eye cavity to prevent the entry of dust or glare and giving stability to the face during sports activities. The top designers have discovered fashion potential in this need, including Versace, Lennon Salvador Pragmo, Karl Lagerfeld, Dolce & Gabbana, Prada and Barbary.
The latest trend that will lead in the summer of 2022, in Babai’s opinion, is the bright lenses, that is, sunglasses with high-transparency lenses, as they were in the 70s and 80s. The lenses give a look that moves on the seam between hipster and belonging to the seventies, and the prominent colors in this trend this season are light blue, pink, yellow and orange.