“For entrepreneurs trying to raise funding, more enthusiasm is not necessarily better,” lead lead author Lin Jiang, an assistant professor of entrepreneurship at USF Muma College of Business, said in a statement from the university. He said presenting the business plan while demonstrating over-passion could ultimately turn off many potential business partners.
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Entrepreneurs, of course, tend to offer investors new business ideas to attract financing. The USF research team set out to test whether great enthusiasm during funding promotion is always a good idea. While the right amount of enthusiasm can certainly encourage investors to join, the authors of the study also noted a clear disadvantage. Enthusiastic expressions can hurt and cause investors to keep examining a project. This influence increases the potential partners to see the entrepreneur as less talented.