If we think about the foreign language films, ‘Kurup’ is the film that got a huge collection after covid when it hit the theaters with 50% occupancy. Once people get excited about the movie, they will definitely come to the theater to watch it. The current state of theaters in Kerala can be called the ‘Tragedy of Malayalam Cinema’. According to me, there is no common audience for cinema anymore. Only one or two movies that appeal to the youth will get the youth collection. But some such movies have less family audience. In my experience super hit movies happen when family audiences come to watch movies.
Subramanian, the owner of Evershine Pictures, has said that during this period, 2 shows should be shown in theaters at affordable rates. So attract people. Today common man has no money. It is true that a life of extreme poverty is going on. Most are middle-class. They are the success of the movie. The audience of the movie is the middle-class and not the elite audience who come to the multiplex and watch the movie. It is not against the coming of multiplexes. It is also special that many people who were not watching the movie are coming to watch the movie because of the multiplex.