Company Huawei Reveals the branding of the new photography system that is about to reach the company’s new devices. The new branding is called XMAGE And is designed for mobile devices. Under the new branding Wawi will launch new technologies for photography and image processing.
The president of the company’s mobile devices business division, Mr. He Gang, said that “Creativity and innovation in the past helped Wawi enter the field of mobile camera technologies and matured the company to become a leader. Such technologies will be used in the future flagship device competition as approved by the consumer technology maker“He added that”It is within touching distance of Wawi and the Chinese technology giant is ready to move forward and will continue to conduct research and development to strengthen technology XMAGE״.
Beyond the fancy quotes the company has not yet released accurate information about the nature of the new technology and what it includes within it. At the moment, it seems that the company has mainly unveiled the new branding after the separation from the company Leica. Wawi had to make a move after the cessation of cooperation between it and Leica. This time Wawi chose to go it alone and without the help of a strong brand like Leica or Zeiss for example.
It is currently unknown which device will be the first to hit the market with the new technology but we may already be eligible to receive the series Mate 50 With the new XMAGE technology.
Product: Huawei Central