When the Lionesses enter Old Trafford to face Austria on Wednesday July 6, opening the delayed Euro 2022 [par la pandémie], they will be about to cap off a breakthrough year for English women’s football. Unheard of: 450,000 tickets were purchased for the twenty-five days of the competition. Tickets for the final left in one hour, the meeting should therefore break attendance records for all Euros combined, male and female. The tournament is already the biggest European women’s sporting event of all time.
This change has been brewing for a while. The situation of women’s football had already been improving for ten years among young people and adults alike when the Football Association [FA, l’instance qui dirige le football en Angleterre] published a growth plan in 2017. The specific objectives – to double the attendance and the number of match spectators – have not only been achieved but even exceeded in three years; that of a success on the world stage
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The Guardian (London)Independence and quality characterize this title born in 1821, which counts among its ranks some of the most respected columnists in the country. The Guardian is the reference newspaper for the intelligentsia, teachers and trade unionists. Oriented to the center left, he is very critical of the Conservative government.
Unlike other British reference dailies, the newspaper has chosen a site with free access, which it shares with its Sunday edition, The Observer. The two press titles switched to tabloid format in 2018. This decision was part of a logic of cost reduction, while The Guardian had been losing money continuously for twenty years. A successful strategy: in May 2019, the editorial director, Katharine Viner, announced that the newspaper was profitable, a first since 1998.
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