INVESTIGATION – On the internet or on the shelves, households are changing their habits and firing on all cylinders to protect their purchasing power, while the government is presenting a bill on the subject this morning.
The king of economy, theradin Mali», the addict to discount coupons: once mocked, they are getting their revenge in this period of constrained budgets. Inspired by these models capable of consuming as much for less, the French are deploying treasures of inventiveness to withstand the shock and change their buying habits as little as possible in the face of inflation.
Read alsoFrom food to transport, how inflation weighs on the purchasing power of the French on a daily basis
Since a few months, “the price factor has once again become central to the purchasing decision“, confirms Grégory Caret, who heads the Observatory of consumption of the UFC-Que Choisir. The attention paid to the receipt is all the more marked as the price increases are far from over: the wave of increases will continue at least until the end of the year, according to INSEE.
Results, “buying behaviors are changingsays Emily Mayer, FMCG expert at Iri. In the food sector, households are trying to limit breakage, firstly by restricting themselves to products “pleasures
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