Inflation is omnipresent and affects all areas. So who said Apple won’t sell its upcoming iPhone 14 models at higher prices? In fact, there is a serious problem related to the shortage of semiconductors around the world. That’s why many analysts predict that the upcoming Apple iPhone models will cost $100 more.
In the second half of the year, we will see many new smartphones, including the long-awaited iPhone14 series. So it makes sense that Apple’s massive supply chain factories are working overtime to prepare for the four new iPhones. But there is a risk that all these measures will lead to higher prices.
Would you pay $100 more for an iPhone 14?
“We think the iPhone 14 price increase will go up by $100,” said Dan Ives, an analyst at Wedbush Securities.
In May this year, Samsung followed the lead of other companies in raising the price of chip production by 20%. Many companies involved in the component industry have also raised prices for various reasons. The Covid-19-related shutdowns have also caused problems for Apple’s supply chain, as partners struggle to catch up with production.
Ben Wood of CCS Insight confirmed Dan Ives’ assumption that Apple should raise prices, but it’s up to Apple. “Apple may decide that raising costs could be counterproductive with cost-of-living headwinds affecting consumers and potentially hurting sales,” Wood said.
By the way, if the Cupertino-based company increases prices for its upcoming iPhone 14 models by $100, that means the vanilla (128GB) version will be priced at $899 as the entry model, the Pro will be priced at $1,099, and the Pro Max will be priced at $1,199. .
It is also worth noting that only two models of the entire series will come with the latest Apple A16 Bionic chip, the iPhone 14 Pro and the iPhone 14 Pro Max. The other two non-pro variants will still stick to the old A15 chip.
In this sense, it may be reasonable to increase prices only for the Pro models.