Rami Levy reveals: developing a new product that will break the market

by time news

Rami Levy (Flash Photography 90 / Miriam Elster)

A wave of price increases at the expense of the consumer. Food marketer “Diplomat” announced its intention to send new price lists for its products as early as Wednesday, which will increase in price by 16, and Angel Bakery also intends to increase the price of unregulated bread products by 8% -12%.

The savings plan calls for a 40-50 percent increase in the price of grapes and up to NIS 35 to 40 per kilogram, with Tali grapes becoming a monopoly in the grape market, but the company has not yet been announced as such. In some months, the company controls 80 percent of the market, allowing it control In prices.

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Rami Levy was hosted at the Keshet 12 savings plan studio and explained: “I think it is much more than 20 percent control of the market, they are 70 percent of the market. I do not always raise and call on the consumer not to buy at any price. “And I did not agree to raise the price, so I took other grapes and the fact that I lowered prices and next week the prices will drop further and they will also send grapes.”

“Tomorrow you will come and there will be Tali grapes, prices will go down even more. I do not know how they took over the market, it is supply and demand, they have a variety that works and they ask for the price they want, it is by no means reasonable the price they demand. “The country would support them and open the market, if we were importing from Turkey and Greece, there would be different prices. I myself try to produce my own grape variety that will change the prices in the market, there is demand and there are not many competitors so competitors in the sky will take 3 years to produce.”

On a diplomat: “We have not received prices yet, but I learned through the media about the increase, not so fast we will raise prices. Everything will be fine. The price differences today compared to the past? The consumer with power in his hands, if he makes a smart purchase he will save 25-30 percent “In such a period, a kilo of grapes should cost 10 shekels, what to do?”

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