66 years ago, David Janko, together with his brother and brother-in-law, set up the As-Kor factory – a factory for works Stainless steel metal, in Jaffa. When the old partners had reached adulthood, his son Eliezer, together with his wife Orly, decided to purchase the family business and perform a significant facelift. Eliezer, who at the time was a contractor for renovations and finishing work, chose to focus on promoting the plant.
Eliezer proudly recounts the change the factory has undergone since he and his wife entered. “We decided to take the reins, change the face of the factory and march it forward, towards the world of innovation. To that end, we moved the factory to Ness Ziona to a larger place, introduced modern equipment and technology such as a CNC computerized bending machine and an advanced laser cutting machine .
“At the same time, we invested money in marketing the business. My father and his partners did not believe in proactive marketing – they had an attitude that whoever wanted products would know how to find them. The field of computing was foreign and difficult for them. The plant for activity cycles is four times larger than it was before. “
S-Core focuses primarily on the production, design, and assembly of stainless steel, metal, and gas products for private clients, hotels, restaurants, and public institutions and large corporations. In addition, the plant is on the list of suppliers of the Ministry of Defense.
“Our main difficulties concern two things. The first: difficulty in recruiting. It is not surprising that few young people choose to work in the industry in front of machines, in large, non-air-conditioned halls. To address this challenge we have acted on two levels: one, we introduced more machines Dependence on manpower The second level is the recruitment of people with special needs, through the ‘Equal Employment’ association.
“Our second difficulty is in delivering the goods to customers on time, due to the delay in the supply of raw materials and products in ports. In addition, the difficulty is also in the bureaucracy to release the goods and all these cause high cost which is reflected in product cost to customer.”
Eliezer also notes the changes that have taken place in the past year. “Transport prices and containers, which skyrocketed by hundreds of percent because of the corona and the war in Ukraine, led us to reduce imports from abroad by 60 percent. Today, to our delight, we are witnessing a 100% increase in the overall turnover of the business, and an increase of between 40% – 50% in private customers. In retrospect, the rise in transportation prices has indirectly helped us increase sales as people turn to the market and local produce. “
In conclusion, Eliezer shares aspirations for the future. “We want to bring Ascor to as high a technological level as possible and make the equipment and machinery advanced based on computing and innovation. Thus, it will help us continue to present high growth figures, increase our customer base and provide them with local metal, stainless steel, electricity and gas products. The highest and strengthen the Israeli economy. “
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