Mr. William Wang, Regional Sales Director, Honor Southeast Asia Said that Honor plans to return to the smartphone market in Thailand in full.
This time, the brand “HONOR” comes with the concept “GO BEYOND” with the confidence that it will go further At the same time, aiming to bring superior innovation to consumers. and has a view that Thailand is an important market that will come to invest more continuously from now on
The latest starts with the launch of three “HONOR X Series” smartphones, including the HONOR X9, X8 and X7, which stand out for their innovative chipset, screen, and battery. Android operating system support Can fully meet the needs of the use at a price that is worth not more than ten thousand baht.
In terms of distribution guidelines, Synnex (Thailand) Public Company Limited was appointed as the only exclusive distributor in Thailand. Taking care of the service both before and after the sale Confident that Honor will be able to deliver a good experience for Thai consumers. And after this, prepare to raise a new line of innovative flagship products. come in to launch continuously Including preparing to launch the flagship store “Honor Store” in Thailand as well
“Our strategy is to focus on bringing new products. including smartphones, tablets, PCs, smart watches, including various smart devices The ecosystem continues to come into the market. This preliminary will start from the lower market first. It has been very successful in China. Therefore, it is believed that it can be successful in Thailand as well. After this, in addition to working with Synnex will have marketing support including sales in front of the store concurrently.”
Under the symbol “Trusted by Synnex”, the company is ready to provide after-sales service with 11 service centers throughout Thailand. hotline service including delivery service to repair the machine to the door of the house There are more than 3,000 dealers in front of the shop covering all over the country. Aims that the second half of this year will be able to generate sales from the Honor brand of more than 1,300 million baht.
However, the overall picture of the Thai smartphone market is still affected by economic conditions, inflation, including expensive items, but still has continuous purchasing power. And it is expected that during the 3rd and 4th quarters, the market should be more active. from the arrival of new products that have been launched by many brands
Currently, most popular product groups are mid-range, priced around 6 thousand baht to the first ten thousand. And some groups will be popular with high-end products.