Until the early 2010s, they were among the most popular magazines on Spanish newsstands. Devouring every week Pronto¡Hola! or Ten minutes, Spaniards wanted to hear about the latest gossip from their favorite celebrities. But today “the tabloid magazines are fighting for their survival”, reports the conservative daily The world.
As with all paper newspapers and magazines, the figures “are at their lowest” for these great tabloids in the tabloids in Spain. For exemple, Pronto drew 500,000 copies in 2021, compared to nearly 1 million in 2011, according to figures from the body that measures the circulation of the Spanish press, the OJD, relayed by the Madrid newspaper.
“The fault of television, they will say, who swallowed them up?” asks himself The world. Well no, because there too, the people programs “nor do they benefit from favorable winds”. A few weeks ago, the private group Mediaset announced the end of the show Live life, one of the pillars of the Telecinco chain, broadcast every weekend for the past five years, while the hugely popular and casual Save me, on the air for thirteen years, suffers from the drop in audiences, even if it retains “a solid base of followers”, confirmed The world. Same observation on public broadcasting, where TVE announced the end of the show Heartbefore backpedaling.
Glossy Influencers
“The news and people chronicles have had a good time, especially on channels like Telecinco”, analysis Enrique Guerrero, doctor in audiovisual communication, in the columns ofThe world. But the character “transgressive” of certain emissions, sometimes exceeding the limits, ended up creating a “wear” among viewers, continues the expert.
“So where are we going? On social media, of course.” continues The world. The public, especially 16-24 year olds, turn primarily to Instagram or TikTok to follow the news of film stars, singers, the royal family or, now, the Internet. “Because, yes, celebrities have changed, but so have the public”, hammers the newspaper.
“The ladies who bought the glossy magazines wanted to see the celebrities at weddings, on red carpets, etc. But now they don’t know the influencers who appear on the covers. And the young […] do not read paper magazines”, concludes Luis Fernando Romo, a journalist specializing in the field and interviewed by The world.