EA football jersey is much more than a functional piece of fabric that dresses an athlete’s body. Anyone who conjures up the iconic shirts knows that: the blue shirt that gave the name to the Italian “Squadra Azzurra”, the yellow of the Brazilians, at club level the immaculate white of Real Madrid, the vertical blue and red stripes of FC Barcelona or the dominant red of Bayern Munich. Very few will think of Venezia FC, although last season the players of the club from the lagoon city of Venice wore what are believed to be the most beautiful jerseys in the world. At least the fans in the relevant forums and on Twitter rolled over their heads at the time. Which may also have been due to the staging, because the club’s marketing department had placed a model in the famous Caffè Florian with the chic black shirt, a picture that went viral and could compete with any shoot in the relevant fashion magazines. The result of the hype: Both the black home jersey and the cream-colored away kit were sold out within a short time.
In terms of sport, the promoted team in the top Italian division, Serie A, did less spectacularly and had to go back to the second division after just one year as the bottom of the table. However, that does not prevent the Venetians from playing for the unofficial title of the most beautiful camisole again this summer. The home jersey for the new season was released a few days ago – and even outshines its predecessor from last year: completely black, with an orange-green stripe along the shoulders, the colors of the club, it is reminiscent of a very stylish training jacket . The supplier’s logo and the newly designed club crest are emblazoned in gold on the front. Even in places where a bulky sponsor logo often ruins the overall impression elsewhere, the only thing written on the chest in golden letters is “Città di Venezia”, which can be seen as self-promotion for the city so loved by tourists. So again this summer, it is not the clubs from the fashion metropolis of Milan that are setting the visual accents, the music is playing 270 kilometers further east, where Venezia FC plays its home games in a stadium in front of just 11,150 spectators.
The new home shirt of FC Venezia.
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Image: Kennedy Magazine/Chris Account
Football fans and jersey collectors like to fill the weeks when there are no games in summer with speculation about their teams’ new workwear. In fan forums, supposedly leaked photos regularly appear next to obviously homemade designs. As soon as a new outfit is officially announced, the discussion begins as to who will visually play the Champions League in the new season and who will be in a relegation zone. For example, one fan wrote about Tottenham Hotspur’s new away kit that it looks “like a diving suit”, and the designers of Atletico Madrid’s new home kit are advised to use a ruler, the wavy shape of the traditional red and white vertical stripes seems so unusual on. Where other teams torment their supporters with dubious patterns or color gradients, Venezia FC relies on reduction or, as the club itself writes on Twitter, on “a flawless mixture of tradition and modernity, which gives a classic 90s look a clean and contemporary.” gives image”.
Football and fashion have long gone hand in hand. Dutch international Memphis Depay starred in a Valentino social media campaign, while Spaniard Héctor Bellerín walked the runway at Paris Fashion Week for Louis Vuitton. Footballers present themselves with designer clothes and sunglasses on social networks and thus build themselves up into brands, while Balenciaga once launched a shirt that was based on a goalkeeper jersey from the early noughties. Cost: $780. The new Venezia shirt, on the other hand, is almost a bargain, depending on the version, the fashion-conscious fan has to shell out between 90 and 110 euros. The only catch is that the long-sleeved version of the home shirt is already sold out a few days after the show, while some sizes of the short-sleeved shirt are already sold out, so many pre-orders ended up in the online shop. The start of sales is actually only on August 1st.