The real life of community managers

Ithey talk about likes, reach, posts, followers and buzz. They are on the lookout for the slightest trends on Facebook, Twitter, Instagram, TikTok, Snapchat, LinkedIn or even YouTube. They spend a good part of their day, sometimes their night, on these platforms. They are also paid to do so… They are the “social media managers”, also called “community managers” or, more simply “CM”. They are the ones who, through messages, photos and videos, make you like, share and comment on the publications of the brands, media and public figures you follow on social networks. Their mission: to increase the digital community of their employer to develop its notoriety.

Like Interflora, Change.org, Jean-Luc Mélenchon…

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