Just two years from the opening of the 2024 Olympic Games, the organizing committee (Cojo) has unveiled its slogan. After the “made for sharing” of the candidacy phase, Paris 2024 is this time launching an invitation to the whole world with an engaging “Let’s open the Games wide”, the new message that will now be displayed everywhere. “A slogan is used to share with the general public a dynamic, an atmosphere, it is also a way of summarizing our project,” says Julie Matikhine, director of the brand.
This slogan was created internally by the brand and events management teams (the same one that works, in particular, on the opening ceremony and the mascot). “We asked ourselves what were the main markers of Paris 2024, continues the director. Whether it is the opening of the marathon to the general public, the Paris 2024 club, bringing together French people to whom we promise to be able to participate in the Games alongside us, or even the opening ceremony in the heart of the city, and the opening to territories through the Terre de Jeux program, we want to organize Games for the benefit of as many people as possible. The slogan also responds to a “desire for non-standards, rupture and novelties”: faster, higher, stronger, more inspired, more inclusive, more audacious, more rhythmic, more fraternal.
The 10 key dates of the Olympics
- Wednesday July 24: Start of the football tournament. With Kylian Mbappé and the French team opening?
- Friday July 26: The opening ceremony on the Seine, which promises to be grandiose, will officially launch the Games.
- Sunday July 28: The day of the double for Romain Cannone? Sacred in Tokyo, the French swordsman will be the big favorite in Paris.
- Tuesday July 30: Clarisse Agbégnénou also dreams of a double. The judoka will be on deck in – 63 kg.
- Friday August 2: King Teddy on the tatami mats. With a fourth gold medal in sight?
- Saturday August 3: Alaphilippe, Pinot, Bardet… what if a Frenchman became Olympic road cycling champion for the first time?
- Sunday August 4: The end of Kevin Mayer’s decathlon and the queen event of the men’s 100m, a day to experience at the Stade de France.
- Monday August 5: Armand Duplantis towards the heights in the pole vault competition?
- Saturday August 10: A marathon for everyone in the morning, the men’s basketball final for a snack and a football final with Kylian Mbappé’s Blues in the evening? We salivate in advance.
- Sunday August 11: The handball final, and the dream of a fourth Olympic title for the French team just before the closing ceremony.
“It’s an invitation to the whole world to come and experience new emotions, together. Our Games are the promise of new experiences and thrills. New disciplines, competitions outside the walls in the heart of Paris, an exceptional opening ceremony on the Seine, the marathon for all, so that everyone can run this legendary Olympic event, like the athletes”, points out the committee of organization.
Paris 2024 thus opens “the Games in different forms”, with 11 themes, around the main cursors of the project:
- Open up to territories and sports federations, via the Terre de Jeux program.
- Open up to the best playgrounds to allow athletes to perform, with surfing in Tahiti, “on the most beautiful wave in the world”.
- Open up to the exceptional, by offering an opening ceremony on the Seine.
- Open up to the concept of games outside the walls, by creating ephemeral arenas in the heart of the city.
- Open up to disability, breaking down barriers and opening our arms to welcome any form of difference.
- Opening up to Seine-Saint-Denis, giving the youngest department in France a special place in the dynamics of the Games.
- Open up to the French, by inviting them to go behind the scenes of the biggest event, via the Club Paris 2024.
- Open up to new sports, with entry to the Breaking Games, attracting a new community.
- Open up to the challenges of our time, with the subjects of parity and the environment.
- Open up to sports practice, making children want to play sports.
- Open up to events by offering, for the first time, a marathon open to all.