Ferrari plans to launch a fully electric car in 2025 and towards that the CEO wants to reassure those who fear a decrease in performance: “It’s true, we have a few 100 kilos more than a traditional car for the same kind of horsepower, but what really reassures me is the fact that we have an understanding profound of the dynamics of the vehicle”.
In an interview with CNBC, Wagner was asked if they would be able to maintain the feel, power and aerodynamics that are so identified with the luxury car. Vigna emphasized that the engineers at Ferrari are able to maintain the uniqueness of the luxury vehicle, despite the use of a heavy electric battery and stated: “It’s a challenge, but we see it as an opportunity to continue creating something unique.”
On its electric vehicle plants, Ferrari says its battery cells are to be assembled in Maranello, Italy. “The handmade battery modules will be integrated into the chassis of cars in a process focused on reducing the vehicle’s weight,” it said.
“It’s worth considering that today, many cars have more or less access to the same electronic chips,” Vigna said. The company said it aims for traditional vehicles with an internal combustion engine to make up 40% of its product offering by 2026, with hybrid and fully electric vehicles making up 60%. By 2030, the company aims to move to 20% traditional vehicles, with hybrid and electric vehicles making up 40% each.
Other luxury car makers, such as Volkswagen-owned Bentley Motors and BMW’s Rolls-Royce Motor Cars, are also developing strategies to transition to electric vehicles. All this against the background of the plans of the major European economies to reduce the amount of traditional vehicles.