Paris Hilton (Facebook photo/ Paris Hilton)
The Hilton hotel chain is launching a new advertising campaign, starring the most desirable woman (this hasn’t happened yet?!). Last week, the hotel brand unveiled its latest campaign video starring none other than Paris Hilton, the great granddaughter of Hilton Hotels founder Conrad Hilton.
In the 30-second video, we see the businesswoman and waitress, 41, enter the hotel room with her pet and open the door through the phone. She is followed by a parade of elevator boys who help her with her many suitcases.
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According to Hilton (the company, not the woman), the ad is part of her larger campaign, “Hilton. For the Stay” which “places the hotel front and center,” and “to push back against some of the common but unspoken pitfalls of travel, to bravely laugh at what can go wrong when booking or on a trip.”
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“With ‘Hilton. For the Stay‘, we are more fully connecting our external customer marketing to our purpose – making our rightful case that Hilton owns theStay“, Mark Weinstein, Hilton’s VP of Marketing, shared in a statement. “When others present the generic benefits of travel, minimize the role of the hotel and hotel staff members, and romanticize the destination, through our platform and the campaign it inspires, we remind travelers that ‘it matters where you stay’ and boldly affirm theHilton. For the Stay‘.”
The family heirloom isn’t the only fun part of the campaign. The other spots explore more vacation experiences, like the one that pokes fun at vacation home rentals:
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Or the one that focuses on the family travel nightmare of non-adjacent rooms:
Although really, we’d all love to see more of Hilton’s travels (Paris), because who doesn’t want to travel like her?
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