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BarcelonaThe Catalan group Smart Rooms is not a conventional hotel chain. Its founder and CEO, Oriol Serra, comes from a family of hoteliers from Pallars Jussà, and his dream had always been to set up his own hotel in Barcelona. Ten years ago he finally succeeded: with a friend he co-founded Smart Rooms, a hotel manager that, despite the pandemic and the consequences it has had for tourism, has continued to expand throughout the world and by 2022 expects to have a turnover of 22 million of euros, twice as much as in 2019 and three times as much as the 6 million sales in 2021.