Apple’s traditional fall event, where it annually unveils its new iPhone models, is expected to be held on September 7, according to a report published this evening (Wednesday) in Bloomberg. At the time in question, which falls in less than a month, the company is expected to reveal four models of the iPhone 14, along with probably other products – including Mac computers, iPads and new Apple Watch models.
The new-old feature coming soon to your iPhones
Similar to the company’s previous events, the current event will also take place in a virtual format only. It was also reported in Bloomberg that the preparations for the event have already begun, and the employees have already started recording their segments, which will be broadcast as part of the press conference.
Apple usually releases the device to stores about a week and a half after its unveiling, and it appears that it will do the same this time as well. According to the report published by the journalist Mark Gorman, who is considered to have reliable sources in the company, employees in several retail chains were asked to prepare for the opening of sales on September 16.