The avoidance of displaying advertisements in content intended for children is very easy to explain: first, most content providers for children forbid, according to the report, to display advertisements alongside them; And secondly, in the US, Netflix’s largest market, there is a very strict regulation regarding advertising on content intended for children, such as a ban on advertising sweets, fast food and other products that are considered unhealthy, alongside the obvious bans on advertising cigarettes, alcohol and any advertising of a nature Sex for a minor audience.
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The avoidance of showing advertisements in new films and series is the significant innovation: basically, most content creators prefer that they be screened without commercial breaks. Even if they impress advertisements, these are those that are shown before or after the content, and not during it. In order to sell more ads, Netflix wants breaks during the content as well – but it apparently came to the conclusion that it can use this to promote its original content. Thus, according to the report, it arrived at a model according to which new films and series of Netflix itself will not show advertisements during the launch period, but only after it. This will be a hint to the users of the discounted program that if they do not want to suffer from an excess of advertisements, they should very much watch the company’s original content as soon as possible after its release – which will artificially increase their “rating”, since the company measures the popularity of content by the number of hours they are viewed accrue in their first 4 weeks of service.