Brings the budget from home: following the appointment of Tzur Golan as the chief creative director at Reuveni Friedan last month, Roldin’s advertising budget, which he handled in recent years as part of his creative office NEW –He is also ignorant of Reuben Friedan. The scope of the budget is estimated at NIS 4 million, with the confectionary chain numbering 95 branches nationwide, and owned by Kobi Hakek, Avi Keenan, Dodi Keenan and Golan Einat.
The chain’s budget joins other food budgets handled by Reuveni Friedan and his digital company Arlo. The firm specializes in advertising culinary brands, and has even appointed a Creative Vice President for the food sector, Roy Gutman. Among the brands handled by the firm are Gad Dairies, Vysotsky, Tivol, Thelma Cornflakes, Ouf Tov, Marina Mushrooms, David Moshe, Godiva, Tahina Bracha, Nature Wally and more.
“We chose to invest in the food sector after we recognized that this is a specific specialty, in which we can achieve leadership,” explains Shiri Heiser, assistant to CEO Reuveni Friedan. “Currently, the collaboration with Golan is only about Roldin, but we would be happy to work with him in the future on other brands as well.”
According to Orit Manbar, the VP of Marketing Roldin’s, “We are happy to continue working with Tzur Golan, our longtime partner, and are sure that the union with Reuveni Friedan will add to and strengthen the partnership.”
Galit Hatan
Industrial Zone
The yellow digital wallet is expanding
For the first time, the Paz Group is introducing e-commerce partners to the digital wallet of its chain of convenience stores, yellow. The company is conducting a pilot for a limited period with the shoe site shoesonline, and in mid-September the partnership will change and another partner will be chosen in its place, probably also from the fashion field.
As part of the pilot, yellow club members who purchase shoes on the website using the digital wallet will be able to accumulate 10% of the purchase amount back to the wallet. The accumulation can be redeemed in yellow stores and the Super Yoda chain. We will remind you that last March the company launched a unified wallet with the supermarket chain, with an investment estimated at a quarter of a million shekels.
Yellow’s message
Yellow’s app has more than a million downloads, and a turnover of about a billion shekels. In the past year, Paz added Super Pharm, the Nature and Parks Authority and Harel to his wallet. “The goal is to create a digital customer club that provides benefits and accumulation in all industries,” explains Ofir Inbar, VP of Marketing and Trade at Paz Group. “These days we are working on additional collaborations, which we will launch later this year.”
Shira Sapir
good news
1. The Perl Cohen Zedek Letzer Baretz law firm donated about 40 computers to the Or Shalom association, which deals with the care of children, youth and young people at risk who were removed from their homes by the welfare authorities and transferred to out-of-home settings.
2. The Shanir association, founded by the businessman Nir Shmol, will distribute to 100 poor families vouchers for the purchase of bags, pencil cases, stationery, books, notebooks and more, in a total amount of NIS 25,000.