During the first half of 2022, the number of home users of Internet TV broadcasting services increased to unprecedented historical rates, which made it outperform the traditional satellite broadcasting rates for the first time.
Over the past years, many IPTV companies have been competing to provide the entertainment content that users need with monthly or annual subscriptions, as well as other free services such as the YouTube application.
According to the Nelson Broadcast TV Market Tracking and Measurement Report, released in July for the first half of 2022, the percentage of Internet TV users in TV screens rose to 34.8% of the total TVs in the market for the first time in history.
Internet broadcasting services outperformed traditional satellite broadcasting, which declined in the first half of this year to 34.4%, making 2022 the first year in which analysts’ expectations years ago that broadcasting over the Internet would be the future of home TV content.
In comparison, last year, internet broadcasting services controlled 22.6% in the first half of last year 2021, with 190.9 billion minutes per week, while the shift was by 169.9 billion minutes per week in 2020 as the period of closure due to the Corona epidemic.
The report pointed out that this shift came shortly after entertainment content switched to broadcasting via internet services, especially sports programs, instead of cable broadcasting, as a result of agreements between broadcasting companies with sports federations to take a new future shift.
He also explained that broadcasting new content more frequently than in satellite broadcasting, was also an influencing factor for users to move to play content over the Internet, while cable channels slowed in renewal.
There is much more content streaming in online streaming services than there used to be, thanks to the launch of competitive new services, and the shift of major film production companies to launch their exclusive streaming projects.
The report also identified the relative performance of the various popular broadcasting platforms, with the largest share of Netflix accounting for 8%, then YouTube with 7.3%, then Hulu, Prime Video, Disney Plus and the service of the famous production company HBO.