Time.news – “Instagram is a bit like what happened in Macondo by Gabriel García Márquez, you don’t know what is fiction and what is reality. And there is nothing more magical than being an influencer and going on a safari in Tanzania with a € 5,000 Dior bag and writing: ‘Oh, how happy I am with so little.’ “ This is what Lorena Macías, advertising creative and creator of an Instagram profile with 234,000 users, declares to Paìs created at the beginning of the pandemic and dedicated to “Magical InfluRealism” in alluding to the criticisms received by the influencer couple formed by Teresa Andrés Gonzalvo and Ignacio Ayllón for the paternalism and racism that oozed the posts they made during their recent moon of honey in Africa.
Yes, because there are more and more profiles that, out of humor, disfigure or criticize the attitudes of digital content creators who have become famous for selling products through Instagram. There are hundreds of disapproving comments on social networks over the course of this summer. Also because in the case of youtuber Borja Escalona, for example, the paradox has been reached that she herself threatened to charge 2,500 euros at a bar in Vigo because she did not let her eat for free on the basis of her alleged “influence” or his ability to influence.
In short, according to Macías and many others, there is a tribe that populates social networks that has become famous for having revealed their life through Instagramwhile it also sells products, eats, travels and dresses for free because it is sponsored – in most cases – by big brands, supported by a network of followers who have bought makeup images, photoshopped, saturated with filters and even an artificially created fame.
In short, Escalona’s “questionable behavior” with the employee of ‘A tapa do Barril’ in Vigo, a place famous for its dumplings in the city of Galicia, caused Internet users to turn to the Instagram establishment after the unpleasant incident. The youtuber, who apologized last Monday for her behavior on her YouTube account, had to deal with the fact that multiple complaints from internet users caused her channel to be shut down on the most popular video platform. “Today there are more channels where that lack of professionalism is made visible. We are not at the dawn of the internet, when everything was worth it and everything was fun, now we ask ourselves who we are giving like ”, points out Macías, creative and advertising.
The social people rebel against the profiteers (with irony)
Do the social media people punish the profiteers? The freeloaders who take advantage of it by boasting credits they don’t have? The central point lies in this question of the influencer put on the index: “What if I lose my social networks?” But the finding, in this case, is that “the influencer is not destroyed, the influencer is transformed. When a social network burns, influencers sprout from the remains “, as can be read in a recently published successful pamphlet that is a sort of compendium of the wisdom that thousands of influencers have accumulated over the last few generations to enjoy a full and full of likes.
In short, stigmatization and derision seem to be the best weapons to win the crafty web influence, the virtual profiteers. The new philosophy of the social people seems dunqwue to be more or less this: “The important thing is to be able to laugh a little at ourselves and at those human contradictions that we all have, like buying cheap flights from a 1,000 euro cellphone”. Contradictions among the people, social networks and infliencers …