Disney Star had the digital rights for the ICC events. In order to retain it, it paid around USD 3 billion for the rights to the Indian market last week. Hotstar has signed a new deal with Zee to digitally broadcast ICC Men’s events including the 2024 and 2026 ICC Men’s T20 World Cup, the 2025 Champions Trophy and the 2027 ODI World Cup. Under the deal, both the media houses will share the financial burden.
“This is a first-of-its-kind partnership in the world of Indian media and entertainment, and this tie-up with Disney Star reflects our sharp, strategic vision for the sports business in India. To watch ICC men’s cricket events till 2027, ZEE will leverage the strength of its network to deliver a new experience to its audience and its It will also provide huge return on investment for advertisers,” Zee MD and CEO Puneet Goenka said in the statement.
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Disney Star President K. Madhavan said: “By securing the 2023-27 IPL television broadcast rights and now retaining only the digital rights for the ICC matches for 2024-27, we are providing our viewers with a balanced and robust cricket offering.” Over the years, Disney Star has strengthened the appeal of international cricket in India, helping it reach a diverse age and cultural population in all parts of the country. As India’s leading media company, we will continue to do so with our strong portfolio.
Disney Star won the bid last week fending off strong challenge from Viacom 18, Sony Sports and Zee. This represents a significant improvement in rights fees from the previous cycle, which the ICC said continues cricket’s impressive growth and reach. The decision follows a tender, bidding and evaluation process that began in June.
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