The cost of the campaign is about NIS 3 million and it will appear on television, digital, radio and social networks.
the insurance company AIG Launches an advertisement that continues the advertising line that was launched two months ago, and adds the veteran singer Shlomi Saranga to the company’s pair of presenters, Assi Ezer and Albert Scola. The campaign, whose cost is estimated at more than three million NIS, was produced in cooperation with the Reuveni Friedan advertising agency and will appear on television, digital, radio and social networks.
The new advertisement deals with the most significant pain point in the worlds of service in general and insurance in particular – the procrastination of insurance companies when it comes to paying claims. Therefore, the company’s new advertising line was formed, which promises to “do things better”, and to pay claims the fastest in Israel for 9 years in a row. AIG Continually and continuously leads the service quality index in the insurance sector of the Ministry of Finance and is the insurance company that pays claims the fastest in Israel for nine years in a row.
After in the previous campaign Semyon Grafman joined the company’s regular presenters, this time Shlomi Saranga stars alongside Essi and Albert in the current campaign. In the commercial, the veteran singer sings at a wedding about the great frustration that his insurance company won’t pay him, and immediately Essie and Albert show up to help him and encourage him to choose the insurance company that just does things better than the competition.