PR drags PR: about advertising and commercialization, agenda and music

PR Drag PR is the name of a new podcast from Ether ice, under the direction of Dror Raphael and in collaboration with the Minkovsky Communications office – the name focuses on public relations, marketing and advertising, business, communication and everything in between. In each episode we will host figures who are at the heart of the Israeli industry, for an open and unfiltered conversation about trends and processes that are at the center of the media agenda.
The third episode was marked by public relations and music. As part of it, the media person Dror Raphael and the public relations person, Ido Minkoski, hosted Kobi Shimoni, aka Subliminal – a rapper, producer and actor, one of the leaders of the hip-hop revolution in Israel.