It became known that Nike has filed several applications for registration in the United States of trademarks, which will allow the company to sell virtual branded clothing and shoes. On October 27 and 28, the United States Patent and Trademark Office received seven applications from Nike relating to the Nike, Just Do IT, Jordan and Air Jordan trademarks and images. As noted in the applications, trademarks apply to “downloadable virtual goods, such as computer programs depicting shoes, clothing, hats, glasses, bags, sports bags, backpacks, sports equipment, art objects, toys and accessories for online and offline use. online virtual worlds ”.
As such, Nike is gearing up to sell its wares in online games and online stores. The company has already partnered with online gaming Fortnite and Roblox where players could purchase branded sneakers and clothing for their playable characters. In addition, Nike is looking for employees to work in this direction. The company recently placed announcement about the vacancies of a virtual shoe designer and other virtual design roles.
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