Nintendo
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, the Japanese gaming company, is jumping, this against the background of the company’s report that the new game it launched and released on September 9, Splatoon 3, broke the company’s sales record for a game in the local Japanese market, with sales of over 3.45 million units. Breaking the sales record, led to feelings of relief in the company, which feared a slowdown in the gaming industry, after the Corona period, which benefited the gaming companies in the world. Investors also continue to be concerned about the impact of a potential recession on the video game market. Already in the second quarter reports, the gaming giants such as Nintendo, Microsoft and Sony all showed disappointing results in the gaming segment.
Serkan Toto, CEO of consulting firm Kantan Games, called Splatoon 3 a “hit” in Japan and said the recent slowdown in the gaming market was largely due to a lack of good games. “I’m not a big believer in the theory that the recession will really hurt the video game industry. I think there’s really been a drought of blockbusters,” Toto added. It’s important to note that the gaming industry is still dealing with supply chain issues, which directly affect gaming companies.
Nintendo is also preparing to release new games in its popular Pokemon franchise in November. Later today (Tuesday), the company will hold its Nintendo Direct event where it will reveal details about the upcoming game.
The gaming company is preparing for a split, which will take place on October 1 of this year and which it announced in May 2022. The company will conduct a 1 for 10 split, where each share will be divided into 10 shares. Nintendo’s goal in the process is to make its shares more attractive to the young investors-gamblers (retail investors).
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