Noa Kirel’s makeup and beauty brand will be marketed under the name SHOWTIME and will offer a variety of makeup, body care and accessories products developed by Kirel together with Super-Pharm. All the items in the collection, which includes makeup products, body care and related accessories, will be offered in a price range of NIS 49 to NIS 199 per item, and will be sold starting this month (September) in about 100 Super-Pharm branches and Super-Pharm online.
Sample prices: Lipstick in a durable liquid texture, with strong color and a matte finish, in seven colors NIS 69.00. Transparent moisturizing lip gloss in two shades NIS 49.00. Bronzer-colored mist for the face and body gives the skin a glowing and tanned tone, in two shades 99.00 NIS.
In doing so, Kirel joins a series of international stars who stand behind make-up and care brands such as Selena Gomez (RARE Beauty), Ariana Grande (REM Beauty), Rihanna (Fenty Beauty) and Lady Gaga (HAUS Laboratories).
million dollar. Noa Kirel to Superpharm (Photo: Rafi Deloya)
Noa Kirel’s SHOWTIME makeup brand. 49-199 shekels (Photo: Michael Topiol)This is a step up in the strengthening of the relationship between Super-Pharm and Kirel that began over two years ago, during which a collection of glasses designed by the singer was launched for Super-Pharm Optics and a perfume bearing her name was launched. Now the parties have decided to take the relationship to the next level, with the launch of a makeup and beauty brand. Danny Luzon, deputy general manager and VP of trade at Super-Pharm: “After two years of intensive work, we are excited to launch the beauty brand we developed with Noa Kirel, and bring another new line to our customers and continue to lead the field of cosmetics in Israel. Noa was involved in the entire process The development and design of the collection, thereby fulfilling a dream both for her and for us.”
panther Noa Kirel to Super Pharm (Photo: Rafi Deloya)