Saturday 1 and Sunday 2 October many squares will be colored red, yellow and green with Aism apples that 14 thousand volunteers will distribute throughout Italy. Two million tasty apples of three different qualities (Grannysmith, Golden and Noared) collected in 1.8 kg bags you can have them in front of a minimum donation of 10 euros. The initiative will return in the square also on 4 October for the day of the gift, feast of St. Francis of Assisi, patron saint of Italy, established to celebrate the values of solidarity and subsidiarity. (VIDEO)
“La Mela di Aism” is the information, awareness and fundraising event promoted byItalian Multiple Sclerosis Association (Aism) with the patronage of the Foundation for advertising progress and the high patronage of the Presidency of the Republic. Testimonial of the campaign the chef Alessandro Borghese, who also on this occasion wanted to give the initiative its face. “Let’s make Sm disappear with a bag of apples”, is the appeal of the Association. It is now possible to reserve your own bag of apples. Just contact the provincial Aism section of your city whose list is available at http://www.aism.it/mela.
The funds raised in the squares will go to guarantee and enhance the services for people with MS and to support scientific research on multiple sclerosis, a severe, chronic, unpredictable and often disabling disease of the central nervous system. The cause and the definitive cure have not yet been found – a note recalls – but thanks to the progress made by scientific research, there are therapies and treatments that can slow down the course of multiple sclerosis and improve the quality of life of people with multiple sclerosis. . Currently there are 100 active financial research projects from Aism and its Foundation and 450 researchers working alongside the association.
Multiple sclerosis occurs mostly with movement, vision and balance disorders, following a different course from person to person: it mainly affects young people and women with a double ratio compared to men. Among the pathologies related to multiple sclerosis there is optic neuromyelitis (1500-2000 cases), which has a picture of health and social assistance needs and interventions similar to MS. “The spectrum disorders of optic neuromyelitis have long been considered a variant of multiple sclerosis – explains Carla Tortorella, neurologist at the San Camillo Forlanini hospital in Rome -. Today, scientific knowledge has made it possible to take important steps in the knowledge and diagnosis of these pathologies which have brought advances and more specific therapeutic possibilities capable of acting on the mechanisms of the disease ”.
The numbers of the disease confirm that it is a major health and social emergency: in Italy 3,600 people are affected by multiple sclerosis every year; a new diagnosis is ascertained every 3 hours. Of the 133,000 people with multiple sclerosis, 10% are children and 50% are young people under 40. Not only that: multiple sclerosis, in addition to being the first cause of neurological disability in young adults after trauma, has an average social cost of 6 billion euros a year.
The event is also linked to the 45512il solidarity number of Aism, whose funds raised will go to support the study on the impact of the Covid-19 pandemic in the lives of people with multiple sclerosis in Italy and the project on the implementation of the Italian Registry for multiple sclerosis and related diseases, an essential tool for research and organization of health and social services. The donation amounts will be 5 or 10 euros from a fixed network call Tim, Vodafone, WindTre, Fastweb, and Tiscali, 5 euros from a fixed network call Twt, Convergenze and PosteMobile and 2 euros from a personal mobile phone WindTre, Tim, Vodafone, Iliad, PosteMobile, CoopVoce, Tiscali.
Alongside Aism also Rai and many broadcasters: from 26 September to 2 October, with the support of Rai for Sustainability, the fundraising campaign will be held on Rai television and radio channels, with the solidarity number 45512. There will be many TV and radio broadcasters that at national and local level will promote the “La Mela di Aism” campaign with the planning of the Aism commercial.
Together with the association’s bags of apples offered by the volunteers, the information leaflet will be distributed inside which a QRCode will be found. By framing it, you will be able to discover valuable tips and tasty ideas on how to use apples in the kitchen and beyond. Also for the Apple of Aism the godmother Antonella Ferrari, actress, writer and patient with multiple sclerosis and the dancer Ivan Cottini will be at the side of the Association.
The initiative was joined by Assaeroporti, the Italian association of airport managers, together with the airports of: Alghero, Bologna, Cagliari, Crotone, Cuneo, Forlì, Genoa, Lamezia Terme, Milan Linate, Milan Malpensa, Naples, Olbia, time.news, Reggio Calabria , Salerno, Turin and Trapani.