The water bottle market is exploding in France: “The bottle of water is no longer in tune with the times”

School bag, pencil case, fountain pen… and water bottle! A quick survey of the parents around you indicates the trend. This year, the water bottle is an integral part of the equipment of school children. For Gabin, 11, who entered 6th grade, it is even compulsory for sport, just like sneakers. “We sell a lot of small water bottles that fit in the school bag,” confirms Aymeric de Rorthays, general manager of Vieux Campeur, the outdoor equipment specialist. All generations are now conquered by this reusable container.