Leading global technology company HCL Technologies has launched its new brand identity and logo. It reflects its commitment to customers, its people, communities and planet based on Supercharging Progress’ unique position. The company’s new ‘HCL Tech’ brand and logo will be at the heart of its go-to-market initiative and will offer companies a differentiated offering of services and products that will enhance their digital transformation. HCL Tech works with award-winning agency SomeOne to develop its new brand positioning and identity.
The company also launched its new Employee Value Proposition (EVP) – ‘Find Your Spark’. Built on the broad principles of opportunity, respect and reliable employment, HCL Tech’s EVP emphasizes its commitment to helping current and prospective employees grow their careers and ambitions. The company has expanded its global CSR partnerships and volunteer-led initiatives to leverage its efforts across key pillars of education and employment, health, well-being and basic needs and environment.
As the company nears $12 billion in revenue, Roshni Nadar Malhotra, President, HCL Tech, said, “For HCL Tech, supercharging progress is about accelerating digital transformation for our customers every day. And the company’s ethos is to advance our people’s agendas, contribute to a sustainable planet and empower local communities across our global footprint.”