Fabbricatorino, the sustainable and innovative made in Italy eyewear, wins over investors and closes the 1 million euro round raising 700,000 euros in equity crowdfunding on the Mamacrowd platform in just 8 hours and reaching the maximum goal. The funds will be added to the € 300,000 obtained through the subscription of participatory financial instruments, thus closing the overall € 1 million round.
Fabbricatorino’s goal is to become the reference point of digital evolution for made in Italy eyewear and aims to open 15 new single-brand stores in 4 years. Enhancing craftsmanship and eco-sustainability by promoting digital innovation, through an omnichannel shopping experience, is Fabbricatorino’s ‘winning formula’ that has won over investors. Historic brand for high quality Italian eyewear, Fabricatorino produces eyewear sunglasses and eyeglasses including ophthalmic lenses, thus convinced investors and, in the space of half a day, collected subscriptions for 700,000 euros on Mamacrowd, the most important Italian platform for investments in equity crowdfunding that allows you to invest in the best startups and Italian SMEs, immediately reaching the hard cap.
“We have ambitious goals and we are working to become a reference point in the digital evolution for made in Italy eyewear in the world and achieve a turnover of 20 million with an Ebitda of 40% by 2025 “assures the CEO of Fabbricatorino, Alessandro Monticone. Taken over in 2017 by Alessandro Monticone, the brand aims to support and preserve the Italian artisan tradition and its ancient techniques, supporting environmental sustainability thanks to the use of eco-sustainable materials. Added to this is the innovation it ensures an omnichannel shopping experience, combining the best aspects of the online and offline world and creating digital transformation opportunities for all independent opticians.
The startup is part of the investments of the Az Eltif – Alicrowd sub-fund, the first venture capital Eltif that also uses crowdfunding to search for investment companies, established by Azimut Investments Sa and managed under delegation by Azimut Libera Impresa Sgr SpA.
Through an innovative digital platform, Fabbricatorino replicates the shopping experience inside an optical store, guiding users in choosing the most suitable frames, which can be tried on at home for free. A configurator also allows you to enter the eye prescription and know the final price in real time including ophthalmic lenses. Subsequently, the customer can go to one of the more than 120 partner opticians scattered throughout the territory or directly to the Fabbricatorino stores for the realization of the lenses and the delivery of the new glasses.
A successful model that led Fabbricatorino to open 3 single-brand stores in the main Italian cities in just a few years: Turin, Rome and, recently, Milan. In particular, the Turin store is registering a growth rate of 267% compared to 2019 and the Rome showroom has reached break even in less than 6 months, while the third store in the center of Milan has exceeded the breakeven point in only 26 days after opening. In parallel, the community welcomes over 40,000 people: the online presence affects about 30% of Fabbricatorino’s global turnover.