Michelin launches into green tires with a unique recipe

Entering a Michelin factory is not easy. Legend even has it that François Michelin refused access to his industrial tool…to General de Gaulle! But the group, based in Clermont-Ferrand (Puy-de-Dôme) in Auvergne has just invited the press to visit one. Not just any: that of Cuneo, in Piedmont, on the land… of the Italian competitor Pirelli, today under the Chinese flag.