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The winegrowers of the Syndicat de la Champagne are delighted. Despite the gloomy world economy, sales of their wines are on the rise and could even exceed those of 2021 for bottles that are worth between 20 and 50 euros for certain brands. A rise in sales, however, was mitigated by soaring energy prices which weighed heavily on Champagne farms.
2022 should be the year of all records. Sales are up 10%, says Maxime Toubart, president of the General Union of Champagne Winegrowers and co-president of the Champagne Committee. ” We will end up between 330 and 350 million. The United States is a good surprise, there are many American champagne lovers, thanks to the favorable euro-dollar ratio. »
Towards a slight increase in prices
The champagnes export well. And it’s probably not over. The excellent harvest and the volumes are there once again. But rising packaging prices and energy costs affect producers directly. ” We have a surge in our loads on glass, on labels, cardboard, points out Maxime Toubart. We are living in a difficult and difficult period. Let’s roll up our sleeves and try to get through this period as well as possible. Our energy is one of the things that increase, we must take this into account. »
It’s hard not to pass on this soaring cost to the bottles. Champagne producers are already planning a slight increase in their prices. But not too much. You have to stay consistent so as not to lose your markets, they say.
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