CHENNAI: Aavin management has ordered the officials to reduce the sale of ‘orange’ colored milk packet cards. Through Aavin Company, 40 lakh liters of milk is procured from farmers every day.
It was divided into three grades and sold in orange, green and blue packets.
When the DMK came to power, the price of milk was reduced by Rs 3 per litre.
Accordingly, a 500 ml orange milk packet is sold at Rs 24, a green packet at Rs 22 and a blue packet at Rs 20.
Aavin milk card holders are getting a discount of Rs 1 on orange and green packets and Rs 1.50 on blue packets. For this, milk card is given to general public once in 15 days.
Due to reduction in milk price, Aa’s company is running into losses. The price of private milk has been increased three times. As a result, farmers who supply milk to Aawin expect additional purchase price.
In order to avoid the loss of milk, the sale of red milk packets has been started. It is sold for Rs.30 per 500 ml.
By increasing the sales of this milk, the cow’s loss can be greatly reduced.
Therefore, it has been decided to reduce the sale of orange milk and increase the sale of red milk packets.
After Diwali festival, it has been reported that the production of orange milk packets will be reduced by 80 percent.
As a preview of this, Aavin officials have been instructed to distribute red milk cartons to the general public instead of selling orange milk cartons.
It is planned to implement this from the 15th.
Due to this, consumers are forced to buy milk at an additional price.
DMK’s election promise is also in question.–
Why red instead of orange?
A packet of blue milk contains 3 percent fat and 8.5 percent other nutrients. A packet of green milk contains 4.5 percent fat and 8.5 percent other nutrients. A packet of orange milk contains 6 percent fat and 9 percent other nutrients. 1 liter of cow milk is purchased for 32 rupees and buffalo milk for 41 rupees through Aavin company.
Nutrients including fat are separated from it and butter, ghee, milk powder etc. are prepared. In the blue and green packets, the extracting and selling of most of the nutrients makes A’s company profitable. Nutrients are not extracted from the packet of orange milk. When DMK came to power, the price of packet of orange milk was reduced by 2 rupees. Due to loss of procurement, excessive separation of nutrients, cost of production, vehicle rental, etc., the sale of orange milk causes a loss of up to three rupees per liter to Aavin’s company.
At the same time, through the sale of red milk packets, a profit of 8 to 10 rupees per liter is made. Therefore, it has been decided to reduce the sale of orange milk and increase the sale of red milk packets. Orange milk has distinct consumers. Efforts are being made to make them buy red milk packets.
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