Time.news – In the Metaverse to come, Meta could use eye tracking to understand which advertisements are being watched. So as to show other similar ones. As reported by Gizmodo, Meta has updated its privacy policy to include an entry called “Privacy Policy for Eye Tracking”.
Mark Zuckerberg’s company claims that if you agree to share this additional data, Meta will use eye tracking and “to help Meta personalize your experiences and improve Meta Quest”.
The update of the policy follows by a few days the presentation of Meta Quest Pro, the mixed reality viewer that in the objectives of the Palo Alto company should be used in Metaverse work environments. Of course, there is nothing in the privacy update that explicitly indicates that Meta will use the information to deliver ads to its users.
Sneak peek of the future today at Meta Connect :
✅ Our first mixed reality device @MetaQuestVR Pro
✅ The start of a new way to work in the metaverse
✅ Cutting-edge @RealityLabs research to build technology that connects peopleRead more https://t.co/Ryf01kVM4c pic.twitter.com/2c1i7AAm7U
— When (@When) October 11, 2022
However, the “personalizing your experiences” part is often jargon used to refer to targeted ads. In an interview with the Financial Times in early 2022, Vice President of Global Affairs and Communications, Nick Clegg, said that eye tracking could be used “to understand whether people are interacting with an advertisement or not”.
Quest Pro won’t just inform Meta about what you say you’re interested in: monitoring eyes and face will give the company an unprecedented view of emotions. The picture isn’t limited to just eye-tracking either.
Meta is working on full body tracking, so that avatars can mimic all movements more accurately. With this amount of information, it could potentially provide Meta levels of unprecedented data that could be used to serve ads.