achu.sp | Samayam Malayalam | Updated: 26 Oct 2022, 3:47 pm
For some time now, it has been seen that the boycott Bollywood trend is giving a double blow to Bollywood, which is struggling to get people in the theatres. Aamir Khan film Lal Singh Chadha and Akshay Kumar film Rakshabandhan faced these problems. Ever since the trailer of Ranbir Kapoor’s film Brahmastra, there have been calls for a boycott. Vijay Devakonda’s ‘Liger’ is also a film that has made it to this list. The hashtag Boycott Liger was trending on Twitter. The reasons against this are that Vijay, who came as part of the film’s promotion, placed his feet on top of the teapot on the stage, and that Vijay and Ananya Panda sat on the sofa during the religious puja, insulting the culture. Another reason for the boycott call was the fact that the film had Karan Johar under its Dharma Productions banner as its production partner. The film was a huge failure at the box office. It has affected the film’s distributors and theater owners in a big way. This led to discussions that 80% of the investment was lost and compensation should be paid. Now an audio message of producer Puri Jagannath is going viral on social media. This audio discussion comes after the distributors and exhibitors gave a strike call at Puri Jagannath’s house.