Mordelles, a Breton town, says goodbye to billboards

“That is typically what we no longer want. Hervé Pralong, communications and citizenship assistant for Mordelles, points to a sign promoting a brand of alcohol. The town of 7,800 inhabitants located just next to Rennes (Ille-et-Vilaine) has taken a big decision: to remove advertising from public space. From November 2, 15 double-sided panels of 2 m² and a light panel will be dismantled. Like the city of Grenoble (Isère), which paved the way in 2015, the city council did not wish to renew the public contract with the company JC Decaux which ends on October 31.