Sony Thai Co., Ltd. continues to emphasize its leadership in creating innovative technologies. Ready to move forward with a new revolution in photography. By delivering the ultimate innovation of the Alpha Mirrorless Camera Alpha 7R V (Alpha Seven R Mark Five), the latest developed from the Alpha family. It delivers a high-resolution photography experience with a new type of AI autofocus that works with the 35mm Full Frame Black-illuminated Exmor R™ CMOS image sensor with an image resolution of 61.0 megapixels and BIONZ XR™ exemplary image processing engine to deliver the best image quality ever.
This is the first time in the product range. The full-frame “R” family combines a high-resolution sensor and powerful image processing engine. At the same time, it also raises the concept of communication for a more versatile use of all ages. Meet Content Creators, both amateurs and professionals, under the event “Every Chapter of Creator” Empower your Creativity, allowing everyone to be Content Creator without limitations in cameras and equipment, whether compact cameras. From the ZV-1F Vlog line to the highly-received professional camera line of the Cinema Line FX30 family.
The launch of all three camera products to the market this time. Sony is confident that in addition to providing a new and impressive shooting experience for professional photographers and content creators who love to shoot both stills and videos. as well as filmmakers of all levels to create works that are more relevant and effective. It also helps drive the digital imaging business of Sony to grow even stronger as well.
Mr. Shinpei Nishikawa, General Manager of Marketing Department of Sony Thai Company Limited revealed that “Sony never stops. listen to the voice of consumers by striving to develop new technologies including consistently high quality products to meet the needs of users exactly and beyond expectations ready to reassure consumers that Every time Sony releases a new camera, it’s a successful step in bringing the consumer experience to the next level. And Sony is ready to be a mechanism to accelerate the growth of the photography industry. coupled with delivering high quality products that can fully meet the needs of the market Supports all the needs of every generation. including the latest trends with full efficiency, such as the trend of creators that are hot right now as well as the popularity of tourism that is recovering both at home and abroad.”
Amid the market situation that is currently in the recovery phase. It can be noted that the trend in delivering content formats through online platforms. Including social media has changed quickly. including lifestyle and the perspective of both content creators and audiences by Mr. Thanet Jaruthamawong Digital Imaging Camera Product Marketing Manager, Sony Thai Company Limited, has revealed that Sony Thai’s preparation “Under the current situation in the midst of rapid changes including new trends that occur all the time Sony must study and understand the needs of customers in depth To provide solutions that can meet the needs of consumers as much as possible by listening to the voice of the customer And bring back to develop products by bringing the best technology into the product. To deliver the best quality to customers, such as the Alpha 7R V camera that Sony Thai has launched today.”
In addition to preparing for the tourism trend that is coming back. Sony has also seen the content creator trend, which has grown exponentially over the past three years. Therefore, it has been reinforced with a variety of products with various technologies that support the use of blended photography, both still images. and move with a single camera Or as Sony has called the use of this form that Hybridgraphy.
“Sony has a camera. And a variety of devices that are fully equipped to support the use of Hybridgraphy photography such as Full Frame cameras in the Alpha 1, Alpha 7S M3, Alpha 7 M4 and the latest Alpha 7R V in the R Series family are still outstanding. in terms of high resolution Combined with a smart and powerful AI processing system to add to the group of professional photographers. It supports high quality applications in both wedding, commercial, as well as portrait and landscape photography,” added Mr. Thanet.
In addition to the camera that is equipped with technology Sony currently has a line-up of more than 70 high-quality lenses covering all ranges of use. The series includes G Master lenses, G Series lenses, Zeiss lenses and APSC lenses, and recently Sony has released its latest lenses, the SEL11F18 and SEL15F14G.
At the same time, Sony Thai continues to expand its customer base to reach the new generation. including teenagers who are interested in creating various types of content, both as a hobby or commercial work By communicating through products like the ZV-1F, a Vlog Camera that Sony recently launched. That will make Vlog more fun and keep the details intact. With a 20mm wide lens and a Creative look feature, the Vlogger Gen Z line is attractive at an affordable price. But with all the features compared to the ZV-1, including communication through various marketing activities to help drive and create new demands, including the latest campaign, Hybridgraphy With Sony – it’s time to change the content. Craft & Creativity that will present an interesting content creation style through perspective. And the style of more than 10 Content Creators through Hybrid Full Frame cameras like the A7M4 and A7C that allows everyone to change their still photography. and videos quickly and accurately with AF Focus.
For professional users who want to produce high-quality work, Sony recently launched the FX30 Cinema Line camera equipped with a Super 35 sensor for content creators, including students looking for a professional-quality camera suitable for Video shooting, Short Film, Music Video, as well as various productions with full features from seniors like FX3 and FX6.
At the same time, Sony also aims to support filmmakers of all levels, from 18 years of age and older, to have a space to showcase their production potential. You can apply to participate in the regional film creative contest “World of Film” organized by Sony. which representatives who have been selected from each country Will be producing movies with Sony’s Cinema Line and Alpha Series cameras. Interested parties can apply and submit story boards via the online form on the Alpha Universe website https://www.sony-asia.com/microsite/world-of-film. / From today until December 31, 2022, and the results of the selection of each country will be announced during February. to produce the final product other than Thailand Several other countries in the Asia-Pacific region have also joined the campaign, including Singapore, Malaysia, Indonesia, Vietnam, Cambodia, Hong Kong, Taiwan and South Korea.