In 2012, MIF Expo, the Made in France show, brought together some 70 exhibitors and attracted 15,000 onlookers. That year, Arnaud Montebourg, then Minister of the Economy, posed for the cover of Parisian magazine with a sailor shirt and a French-made household robot. He will inaugurate the first edition of the show and will remain faithful to it, since a few years later, he will exhibit his honey Bleu, Blanc, Ruche.
“Creating a show with a new concept is a challenge, an investment and not just a financial one. Exhibitors have to be convinced: Labonal and Lordson can testify to this, they have been loyal from the start, explains Fabienne Delahaye, president of the MIF Expo show. It is thanks to these entrepreneurs who believed in me from the start that my show has become an event and participates in the reindustrialization movement. »
A springboard for young creators
MIF Expo is also a springboard for young designers, such as electric scooters Plume, Bonnuit mattresses, ethical fashion accessories La Vie est Belt or Cultiv, a brand of cosmetics formulated from plant active ingredients. But the show is now of interest to large companies. Some come for the first time. This is the case of Well, Orsteel, Atol, Exacompta or even Dim.
For the tenth edition (that of 2020 had been canceled and replaced by a catalogue), 850 exhibitors are expected and the organizers hope to reach the milestone of 100,000 visitors. The stands will be grouped by theme over more than 25,000 m²: home and decoration, beauty and well-being, fashion and accessories, childhood, innovation and high-tech… The region of honor this year is Île-de- France, represented by around forty companies.
For four days, visitors will be able to visit the textile factory set up by Le Slip Français, with 40 industrial machines installed in a space of 1,400 m² to discover the stages in the manufacture of ready-to-wear items (gloves, socks, charentaises), or even the village of crafts, bringing together, on the initiative of the Chamber of Trades, around a hundred professionals who come to promote regional know-how.
For the fourth consecutive year, a jury of experts will award the five Made in France prizes (innovation, product, hope, entrepreneur, audience award) November 10th.
MIF Expo, from November 10 to 13 at Paris Porte de Versailles (15th century), pavilion 3. Thursday, Friday and Saturday from 10 a.m. to 7 p.m., Sunday from 10 a.m. to 6 p.m. Free entry by completing the MIF EXPO visitor form.