The company expects “long-term” effects from its deal for the games.
After Coca-Cola, Carrefour, Orange, Accor, Cisco… Danone joins the ranks of sponsors of the Paris 2024 Olympic Games. This Tuesday, the dairy and water products giant known for its brands Actimel, Activia, Evian, Volvic or Danette, announced having signed an agreement to become the official partner of the competition which will bring together in two years 10,500 athletes from more than 200 countries. “Event of the Century” according to many observers, while the French capital has not hosted a summer version of these Olympiads since 1924.
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