PrimaPrix, the Spanish discount brand, arrives in France: “It’s more interesting than Lidl”

It’s a new brand that French consumers, and particularly those in Île-de-France, will get to know. Its name, PrimaPrix, immediately placed it on the discount niche, alongside other players in the sector such as Action, Stokomani and Normal. The first two stores opened in quick succession this Wednesday in Pontault-Combault (Seine-et-Marne) and this Thursday in Montreuil (Seine-Saint-Denis) in the city center. Two others are announced by the end of the year in Asnières (Hauts-de-Seine) and Meaux (Seine-et-Marne).